Friday, June 19, 2015

When We Were Young: The Car and Driver/Sports Cars Illustrated Covers of the 1950s

-The world had its first look at our publication in the summer of 1955, when our cover showed a beautiful Jaguar XK140 roadster. For 35 cents, you could have bought a copy and joined us at the very beginning of our long journey, which has spanned more than six decades.---America was generally booming and prosperous in the 1950s. Most of the cars people drove here, however, were big and ponderous. Made popular by servicemen returning home from Europe after World War II, sports cars were a refreshing antidote to the cumbersome Chevys, Fords, and Plymouths that perpetually topped the sales charts. This newborn magazine embraced the nascent sports-car movement, so much so that it was titled Sports Cars Illustrated for the first six years of its existence.---The magazine’s covers pointed readers to stories about Ferraris and Maseratis, Porsches and Gullwings, Corvettes and Jaguars, MGs and Triumphs. We often put racing cars on our colorful covers, and sometimes an image of an already-classic prewar beauty or even simply an engine beckoned from the newsstand.---These were our faces when we were young.-July 1955-August 1955-September 1955-October 1955-November 1955-December 1955-January 1956-February 1956-March 1956-April 1956-May 1956-June 1956-July 1956-August 1956-September 1956-October 1956-November 1956-December 1956-January 1957-February 1957-March 1957-April 1957-May 1957-June 1957-July 1957-August 1957-September 1957-October 1957-November 1957-December 1957-January 1958-February 1958-March 1958-April 1958-May 1958-June 1958-July 1958-August 1958-September 1958-October 1958-November 1958-December 1958-January 1959-February 1959-March 1959-April 1959-May 1959-June 1959-July 1959-August 1959-September 1959-October 1959-November 1959-December 1959–

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